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Uniqueness as competitive advantage in intercultural surroundings

Intensive seminar, 13 days (excl. project works) during 5 months, taking place in Switzerland and Singapore, on request also at other locations.
Lecturers: Thomas Baumer and Dr. Jörg Sorg.
Guest lecturer: Prof. Dr. Gerald Delilkhan (Swiss Asia Banking School).

This seminar is currently held in German and English. (See also comments in Newsletter No. 5.)

Basic situation:

The complex situation of the global and increasingly saturated markets requires a clear distinction from competitors. Culturally based differences in behaviour and understanding happen in the same country, even within the same organization, and obviously, in a particularly dramatic increase, in foreign countries.

The correctly adapted balance about knowledge, sensitivity and self-consciousness decides between success and failure.

Being able to convince and to build a mutually successful cooperation with different partners in different cultures is essential to confirm the uniqueness of an organization as well as a personality in global competitive surroundings. Not only knowledge about techniques and rules are needed, as misunderstandings and misinterpretations happen easily and correcting measures are hardly possible.

Uniqueness of a company or organization is based on the personality of its representatives, managers and co-workers who are aware of their own strenghts and weaknesses as well as their knowledge and experience about cultural differences.


1) knowing and understanding the main rules of communicating globally and in specific cultures, to improve strategies and perception related to personal and professional goals.

2) focused use of opportunities and personal strenghts by added value of professional, authentic and thus credible and successful communication skills also in unknown and challenging situations.

3) combining the uniqueness of the organization with strenghts of the own personality in order to understand motivation and desires of different partners with different backgrounds, to respect these differences and take advantage of them to mutually optimize the aimed results.

4) extending personal experiences and views, being able to share these abilities with others.

For more information, please read the german description or contact the lecturers (Thomas Baumer and Dr. Jörg Sorg).